Semrush review
What Semrush does, what it costs and who it suits.
Our verdict
The default all-in-one choice: research, tracking, audits and AI search visibility in one place. You pay for breadth, and MCP and API access need higher tiers.
Why it's on our list
Semrush is a full SEO suite that now tracks AI search performance and sentiment, with an AI content toolkit for writing. It's here because it is the most complete suite we track, and many teams already use it.
Strengths
- AI search performance and sentiment tracking
- 500 keywords tracked daily
- MCP from the Starter plan
Watch out for
- Expensive if you only need one or two tools
- Full API only on Advanced
Best for
- Teams that want one suite for every SEO job
Pricing and access
SEO plan $117.33/month billed annually (list $139/month). Starter $165.17/month adds MCP. Full API on Advanced ($455.67/month).
Prices and plans change often. Check Semrush's pricing page before you buy.