Ahrefs review
What Ahrefs does, what it costs and who it suits.
Our verdict
Strong data plus a capable AI content editor. The AI Content Helper is an add-on, and its price differs between Ahrefs' own pages, so check before buying.
Why it's on our list
Ahrefs is an SEO suite whose AI Content Helper researches, grades and optimizes content against topical gaps. It's here because it pairs one of the biggest link and keyword datasets with AI content tools and MCP access.
Strengths
- AI Content Helper with topical gap grading
- MCP on all paid plans
- Free plan with one Content Helper document a month
Watch out for
- AI Content Helper is an add-on
- Add-on pricing differs between Ahrefs pages
Best for
- Teams that already rely on Ahrefs data
- Content teams wanting gap-based grading
Key features
Features Ahrefs lists:
AI Content HelperBrand KitAsk AIMCP
Pricing and access
Starter $29/month; Lite $129/month. AI Content Helper add-on is listed at $99/month (50 documents) on one page and $299/month on another.
Prices and plans change often. Check Ahrefs's pricing page before you buy.