Surfer review
What Surfer does, what it costs and who it suits.
Our verdict
A strong all-round optimizer with integrations into the editors most teams already use, plus AI search tracking. Its pricing page leads with the AI tracking plan, so check the content-editor tiers before you compare costs.
Why it's on our list
Surfer is a content scoring and optimization platform that now also tracks brand visibility in AI search. It's here because it is one of the best-known content optimizers and adds MCP access, so agents can use it directly.
Strengths
- Integrates with WordPress, Google Docs and Contentful
- AI Search Analytics across ChatGPT, Gemini and AI Overviews
- MCP and API access
Watch out for
- Pricing for the content editor wasn't clear on the page we read
- Dedicated API sits on the $299/month plan
Best for
- Content teams optimizing articles in Google Docs or WordPress
- Teams that want content scoring and AI visibility from one vendor
Key features
Features Surfer lists:
Pricing and access
AI Search Analytics $82/month billed yearly: 50 AI prompts refreshed daily, 5 brand spaces. The 'Peace of Mind' plan at $299/month includes the dedicated API.
Prices and plans change often. Check Surfer's pricing page before you buy.